Coca-Cola

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Today in 1886, a Georgia pharmacist, John Pemberton, perfected a headache and hangover remedy he’d cooked up over a fire in his backyard. It contained coca leaves and extract of kola nut, and he advertised it as an “Esteemed Brain Tonic and Intellectual Beverage.” He had been making something called “Pemberton’s French Wine Coca,” but Atlanta had just passed a prohibition law, and he had to come up with an alcohol-free formula. He sweetened the new elixir with sugar instead of wine, and his bookkeeper suggested he name the beverage “Coca-Cola.”

Soon after Coca-Cola hit the market, Pemberton fell ill and was nearly bankrupt. Sick and desperate, he began selling rights to his formula to his business partners in Atlanta. Part of his motivation to sell actually derived from his expensive continuing morphine addiction. Pemberton had a hunch that his formula might “someday become a national drink,” and attempted to retain a share of the ownership to leave to his son. But Pemberton’s son wanted the money. So in 1888 Pemberton and his son sold the remaining portion of the patent.

Coca-Cola is now the most widely recognized brand in the world. In the years since its first appearance, it has developed an underground reputation as a sovereign laundry additive, ham glaze, and rust remover.

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About Bruce Louis Dodson

Bruce Louis Dodson is an American expat now living in Borlänge, Sweden with his wife, cat and dog. He is an artist and world traveler who writes fiction and poetry and practices photography in his less than copious free time. His work has appeared in: Barely South Review - Boundaries Issue, Blue Collar Review, Pulsar Poetry (UK), Foliate Oak, Breadline Press West Coast Anthology . The E-buffet, Qarrtsiluni, Struggle Magazine, Pearl Literary Magazine, Contemporary Literature Review: India, 3rd Wednesday, Sleeping Cat Books - Trip of a Lifetime Anthology, Northern Liberties Review, Authors Abroad - Foreign & and Far Away Anthology, The Path, Page & Spine, The Crucible, Sleeping Cat Books -Trips of a Lifetime, Vine Leaves, Pirene's Fountain,Tic Toc Anthology - Kind of a Hurricane Press, Cordite Poetry Review, Buffalo Almanac and mgv2.
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3 Responses to Coca-Cola

  1. etinkerbell says:

    And I cannot but thank Mr Pemberton as I am Cola addicted ( better than wine after all) .
    Cheers
    Stefy

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